Dyno Marketing



		The New York Times The New York Times is a global leader in news and is arguably the most influential newspaper in the United States. The New York Times has a Net unduplicated print-online audience of 20 million, ranks #1 in overall reach of U.S. Opinion Leaders, ranks #1 among all national newspapers for reader engagement, is the largest 7 day newspaper in the U.S., and NYTimes.com is the #1 Newspaper web site. Dyno Marketing is working with The New York Times on an exclusive, long term basis to deliver this powerful partner to the world of Motorsports, with a specific focus on NASCAR and other leading racing circuits. Expanding its Sports Advertising and Marketing Business is a priority for The New York Times and Dyno Marketing has been retained as an exclusive consultant to The New York times to position its unique multi-media platform as an attractive opportunity for Motorsports clients: The New York Times is the only national publication with 7-day print and 24-hour online coverage, The New York Times Sports Magazine PLAY is a national sports lifestyle magazine for affluent “Sports Fanatics,” reaching 4.2 million readers, and other than the front page, Sports receives the most online traffic from the 19 million unique monthly visitors to NYTimes.com.

		Mario Batali Dyno Marketing is working in partnership on various NASCAR projects with Mario Batali, one of the most popular chefs on The Food Network, a leading restaurateur and the author of several best-selling cookbooks. Dyno Marketing introduced Mario to NASCAR and he quickly became “NASCAR Nation’s” favorite chef. You may see him at the track waiving the green flag, hosting private dinners with Nextel Cup drivers before a race, or just hanging out tailgating with other race fans. Dyno Marketing provided the original concept for the officially licensed NASCAR tailgating cookbook, “Mario Tailgates NASCAR Style”. With its easy recipes and clear, simple instructions, this book is the source for NASCAR fans around the country. It features regional favorites and classic grilling recipes on which Mario has put his signature spin. Read what the press thinks: Sportsillustrated.cnn.com Newyorkmetro.com Superchefblog.com Poconoraceway.com Money.cnn.com / Fortune Motorsport.com

		Kruse International Kruse International is the world's largest collector car auction company, selling more vintage cars than all other firms combined. Kruse auctions over 13,000 cars in more than 30 events internationally, the largest of which is the Annual Auburn Fall Classic Car Auction which is held over Labor Day weekend at the 480 acre Kruse Auction Park in Auburn, IN. 2007 will mark the 37th edition of the “World’s Largest Collector Car Auction and Show.” Over 200,000 people will attend and 5,000 cars will be auctioned! Dyno Marketing has formed a partnership with Kruse International whereby Dyno is responsible for managing all sponsorships, media, consumer products, licensing and related activities. Dyno and Kruse created The Race Car & Sports Car Auctions held in Charlotte, NC. Dyno and Kruse have also created “The Monster” Classic Car Show and Auction held at the “Monster Mile” at Dover International Speedway in Dover, DE.. For more info, click here.

		Lionel, LLC Lionel is the world's most famous toy train manufacturer and an American icon. Since its modest beginning, Lionel has sold more than 50,000,000 trains - more than all of its competitors combined. The years ahead will see Lionel continuing to unite technology and tradition in a product that will captivate train enthusiasts of all ages - in the next century, just as it has in the last. Dyno is working with Lionel on branded custom, promotional and sponsorship sales..

		Dover Downs Hotel and Casino Dyno is working with the award winning Dover Downs Hotel and Casino to develop unique and exciting “Car Guy” events, including “The Monster” Classic Car Show and Auction held at the “Monster Mile” at Dover International Speedway in Dover, DE.

		Speedway Chidren’s Charities Speedway Chidren’s Charities was founded in 1984 by Bruton Smith, Chairman of Speedway Motorsports, Inc. Speedway Children's Charities provides funds to organizations that meet the direct needs of children and Speedway Children’s Charities was named a proud charity of NASCAR in 2003. The organization has dispersed more than $15 million and has chapters connected to all six SMI tracks: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe's Motor Speedway and Texas Motor Speedway. Dyno Marketing and Get-Etched co-developed “Friends of Speedway Children’s Charities Victory Lanes” at each SMI track. A commemorative “Friends Wall” will be built at each SMI track which will feature 10,000 granite etchings of fan-supplied photos.

		2 Brothers 2 Brothers is a food company based in Mississippi owned by the Bryan Family, founders of Bryan Foods “The Flavor of the South,” which was purchased by Sara Lee. 2 Brothers was launched based upon its barbeque sauce becoming an official NASCAR licensee. Dyno successfully negotiated the acquisition of the critical NASCAR license and continues to consult on marketing and promotional strategies. Since the launch of the NASCAR branded barbeque sauce, distribution has increased significantly throughout several major food chains. 2 Brothers is also featured in “Mario Tailgates NASCAR Style”.

		Wilton Industries Wilton is a leading kitchen and baking utensil manufacturer and its Copco subsidiary is one of the most respected manufacturers of kitchenware. Dyno Marketing introduced Wilton to NASCAR and led the efforts to acquire a multi-category NASCAR license for Wilton. This includes the licensing of a proprietary product line of flatware created by Dyno Marketing to appeal to a very specific and large sector of the NASCAR fan base – Tailgaters!

		GetEtched GetEtched owns a unique laser engraving technology that can replicate custom and collectable photos onto polished black granite tiles. Dyno Marketing led the successful effort to acquire a NASCAR license and is working to significantly expand their retail business with professional sports teams, entertainment related businesses and major retail chains.

		NASCAR Driver Representation A Dyno affiliated managed and represented Tommy Lane, a promising young African-American driver. Tommy was one of the few drivers selected from thousands of prospects to join a NASCAR team as a part of NASCAR’s Race to Diversity program. Tommy has recently raced for Evernham Motorsports on short tracks in the Carolinas and has been a crew member of a Nextel Cup race team.